Feeling like an underdog?

How do you win in the uneven battle for market share and profitability?


We deliver strategy, digital marketing, and marketing insights to help your business thrive.

As a small business, you are locked in an epic battle with competitors that have more resources, bigger brands, and more money.

We will help you win this battle and defeat your competition using unique asymmetric strategies, tools, and processes.

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Why Asymmetric?

Our founder served as a Special Operations Officer in the U.S. Army.  He was trained in the principles, strategies, and tactics of guerrilla warfare, unconventional warfare, low-intensity conflict, and counter-insurgency.  Following his military career, he spent over twenty years in a variety of leadership roles in companies large and small.  Asymmetric was founded as an agency designed to serve the small businesses that are the heart and soul of our economy.  We are an agency made up of experienced entrepreneurs and business leaders that work hard every day to help our clients win the unfair battle against larger competitors in the fight for market share and profitability.

Who Are We?

We are a unique agency. We combine deep insights, dynamic marketing, and customized systems to make your company more competitive. We know what it's like to fight for market share against larger and better-capitalized adversaries. Our asymmetric strategies, processes, and tools will give you the edge that you need to win an uneven battle.

What Makes Us Different?

  • We have designed a marketing system that is the successor to "guerilla marketing," a concept, designed and made popular in a 1984 book by an advertising executive with no training or experience in military strategy, tactics, or principles.  It is long overdue to replace this outdated "philosophy" with a thought-process that is grounded in principles and better designed for the modern digital era.
  • Our proprietary approach, Asymmetric Marketing, is a system and philosophy of marketing that is grounded in the principles of warfare and military strategy that has been adapted specifically as a means for smaller organizations to "level the playing field" in the battle against much better-equipped adversaries.
  • We believe in the relevance of military strategy and the art of war. Business is inherently a conflict and most business models are a zero-sum scenario. There is no better lens for evaluating strategic concepts for a business than the art of war.
  • You hire us for results, not the process. We recognize that we are in business in order to help our clients achieve excellent business outcomes.

Our Approach for Small Business

Asymmetric Marketing elements
Asymmetric Strategy Icon


Strategy is the essence of marketing.  Knowing what you want to accomplish is fundamental.

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Asymmetric Marketing Icon


Win the existential battle for customers, revenue, market share, and brand awareness with marketing that works.

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Asymmetric Insights Icon


Never engage in an activity of consequence without an underlying insight to illuminate the way to success.

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Asymmetric Systems Icon


Amplify your marketing programs with systems and tools to track and measure success.

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Our award-winning
framework for


The Asymmetric Marketing Engine

The Small Business Advantage

Mark A. Hope, Asymmetric's founder and CEO, was trained as an Army special operations officer. He served in two different Ranger battalions and was selected  and served in the Army's elite Delta Force unit. Following twelve years of service in special operations units, Mark worked in a variety of leadership positions with The Coca-Cola Company, where he led the marketing efforts for the company's brands in many dynamic and competitive markets. After a career with Coke, he went on to work with private equity firms in operating roles and starting several businesses himself. Mark's unique background is fundamental to our philosophy and values.

Customer Success

Outstanding marketing agency. Every project on time, on budget, and on specification. I highly recommend them.

Patrick A. 
General Manager

Asymmetric created our entire brand package - logo, typography, colors, images - everything!  Excellent work, I highly recommend them.

Chris T. 

Asymmetric did what they said they could - and today that can be rare!  Very happy with results.

Jay Hazen 
Business Owner

They delivered everything exceptionally, with no complaints in the least.

Sverre David Roang

Very good, I would use them again and recommend them to others.

Dave Friedman
Senior Manager

I would, without hesitation, recommend them to anyone I know.

Matthew P.
Business Owner

The service and attention to detail are excellent. Additionally, Asymmetric is highly recommended!

William Green
Owner - Fox City Flix

Some of Our Amazing Clients

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